Should We Stop Running Ads Going Into The Holidays?

rfsdigital Articles

In the last week, in fact, on the same day that week, two of our clients reached out asking us: “Should we hold off on running ads from November to December?” One client was informed by a consultant that “ad costs will go up roughly 2-3X because of increased spending”. Another client thought perhaps he should move his launch from …

Michael Veazey and Rory Stern – Paid Traffic Strategy for eCommerce

rfsdigital Podcast

Podcast: Ad Strategy for eCommerceHost: Michael VeazeyTitle: Rory Stern – Paid Traffic Strategy for eCommerce Listen Now: Marketing Strategies Revealed in this Episode: Mindset for Facebook ads is critical Why are you running paid traffic? Strategy vs implementation What you are trying to accomplish? What is the customer worth at 30, 60, 90 days, a year? Typical goals of Facebook …

Fitness Info Product – Profitably Scaled Beyond $1000 per Day in Ad Spend

rfsdigital Case Study

Background: The client operated a digital info-product business in the fitness industry.  She ran a 21-day challenge with ongoing support and training on the back-end. The Challenge: After working with several well-known agencies and advertising consultants, our team was brought in to decrease CPA, increase conversions, and scale the offer past $1,000 / day in ad spend. During the initial …

Arlin Robinson and Rory Stern – How to Create an Effective Online Ad Strategy

rfsdigital Podcast

Podcast: eCommerce Marketing PodcastHost: Arlin RobinsonTitle: Rory Stern – How to Create an Effective Online Ad Strategy Listen Now: https://ecommercemarketingpodcast.libsyn.com/how-to-create-an-effective-online-ad-strategy-with-rory-stern Marketing Strategies Revealed in this Episode: What should an eCommerce business first do when considering an online ad strategy How does a business determine which channels are right for them Ways to structure ad content and graphics How do you …

Craftsman Deck Builders – Winning 27% More Contracts Within 6 Months

rfsdigital Case Study

Background: A company of craftsman-grade deck builders, pricing was top of spectrum and they were often underbid in their area. With the average contract being around $25,000 this was badly hurting their bottom line. They also had a custom deck sealer they wanted to sell more online. The Challenge: After several in-house attempts to gain traction, our team was brought …

Global SEO Training Company – $750k in Added Revenue

rfsdigital Case Study

Background: After the founders split, the company was bleeding money and needed a turn-around FAST. They had also lost the confidence of customers and affiliate partners. The Challenge: The company had a vast amount of assets but had split their focus away from SEO in too many directions. As a result sales were low, about 3% conversions. The Strategy: We …