Michael Veazey and Rory Stern – Paid Traffic Strategy for eCommerce

Podcast: Ad Strategy for eCommerce
Host: Michael Veazey
Title: Rory Stern – Paid Traffic Strategy for eCommerce

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Marketing Strategies Revealed in this Episode:

• Mindset for Facebook ads is critical
• Why are you running paid traffic?
• Strategy vs implementation
• What you are trying to accomplish?
• What is the customer worth at 30, 60, 90 days, a year?
• Typical goals of Facebook Ads for eCommerce
• Scaling: Existing business with existing product, want to sell more of it
• Are you looking to build a list (ultimately a customer list)?
• More sales and better ranking
• Running affiliate promotions (other people’s products)
• If you want to sell products, it might take 6 steps to get there.
• How are you defining success?
• How long are you giving this to work?
• Nothing works within 24 hours!
• It may take 30, 60 maybe even 90 days to accomplish goals.
• Risk tolerance in Paid Media
• Paid media and setting goals must be about the medium term and the long term.
• Data is your guaranteed payoff from Facebook Ads
• Know your numbers
• Strategy is more important that tactics when running Facebook Ads