Our 4-Step BCTS Method is Elegantly SimpleIt's all about understanding where you are, where you want to go, and mapping out the plan to get you there.
BASELINE & VALIDATE
Where are you now? Most agencies rush to run ads with no visibility into what is happening right now. Baselining your offer, funnel, and tracking helps you understand what is and isn't working right now and sets our GPS for success.
ESTABLISH A NEW CONTROL
Where do you want to go? Now that we understand your baseline, we will begin your campaigns to start moving you in the right direction toward your goals. Everything is tracked and shared daily in your CEO Report and in your monthly summary report.
TEST TO BEAT THE CONTROL
Are we heading in the right direction? All marketing is testing, and we always let the data and our experience guide us. When we get traction, we scale aggressively. When we lose traction, we go back to the last thing that worked.
SCALE THE OFFER
Ready to step on the gas? This is the most exciting step and most agencies rush to get here. Ours is more of a "slow cooker" approach. We work on one thing at a time, we don't cut corners and we never skip steps when managing your money.
A Few Things We're Very Good At
But Don't Take Our Word For It...
"Rory is the real deal. If you need someone who not only knows what to do in good times but also in bad times, Rory is your man. He knows how to climb the mountains and put out the fires."
Media Buyer Extraordinaire
"I've run an agency for 20 years and, if I had to start over again tomorrow, Rory F. Stern would be on a very short list of people I'd rely on for expert advice."
Agency Owner & Media Buyer