Podcast: eCommerce Marketing Podcast
Host: Arlin Robinson
Title: Rory Stern – How to Create an Effective Online Ad Strategy
Marketing Strategies Revealed in this Episode:
- What should an eCommerce business first do when considering an online ad strategy
- How does a business determine which channels are right for them
- Ways to structure ad content and graphics
- How do you determine an appropriate ad budget that will get you the best ROI
- Recent changes that Google has made with respect to how they present online ads that everyone should be aware of
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