Arlin Robinson and Rory Stern – How to Create an Effective Online Ad Strategy

rfsdigital Podcast

Podcast: eCommerce Marketing Podcast
Host: Arlin Robinson
Title: Rory Stern – How to Create an Effective Online Ad Strategy

Listen Now:

https://ecommercemarketingpodcast.libsyn.com/how-to-create-an-effective-online-ad-strategy-with-rory-stern

Marketing Strategies Revealed in this Episode:

  • What should an eCommerce business first do when considering an online ad strategy
  • How does a business determine which channels are right for them
  • Ways to structure ad content and graphics
  • How do you determine an appropriate ad budget that will get you the best ROI
  • Recent changes that Google has made with respect to how they present online ads that everyone should be aware of