Zachary Babcock and Rory Stern – Direct Response Marketing

rfsdigital Podcast

Podcast: Underdog Empowerment
Host: Zachary Babcock
Title: Rory Stern – Direct Response Marketing

Listen Now:


How do you reach the people you’re trying to speak to, and how well is it working? It can be tough to sift through the nonsense and misinformation surrounding paid traffic and its various platforms – thankfully, all it takes is an ounce of discernment. 

Rory Stern went from stay-at-home dad to paid traffic code-cracker after seeing the chaos and frustration felt by countless small business owners. Now, he helps business owners and entrepreneurs master direct response marketing while giving actual value and staying away from empty fads. 

On this episode of the Underdog Empowerment podcast, Zach and Rory unearth the secret behind motivating your audience to take some action, the moving parts of the platforms we use to run traffic, and the vital importance of gathering data before making moves.

Listen in to change the game in your own business.

Episode Highlights:

  • What cold traffic really is – and what it really isn’t
  • Why you need to know where the “better copy” line is and then stay away from it
  • How to give abundantly without losing your audience
  • And much more!

Favorite Quote:

“Fail. Fail miserably. Fail fast, fast, fail as much as you can and just pick yourself up and get back out there. No regrets for sure – that would have been great advice for me, though. Fail, fail, fail, fail, fail.”

Rory F. Stern


Want Help With Ads (and Funnels)?

Work with us and you'll get access to a full in-house team of marketers, copywriters, and campaign managers. We're more than just an agency - we are your complete Marketing Team.