Craftsman Deck Builders – Winning 27% More Contracts Within 6 Months

rfsdigital Case Study

Background:

A company of craftsman-grade deck builders, pricing was top of spectrum and they were often underbid in their area. With the average contract being around $25,000 this was badly hurting their bottom line. They also had a custom deck sealer they wanted to sell more online.

The Challenge:

After several in-house attempts to gain traction, our team was brought in to look at the entire process end-to-end as the marketing team.

The Strategy:

The first thing we addressed was selling the deck sealer product in an innovative new way to generate some immediate revenue, through a consolidated “online portal” type of website we created. This served two purposes: make more product sales and also create authority web presence for the group of builders. Now, with an authority web presence, the website could receive traffic.

The Results:

Within 3 months the deck sealer was making enough sales to offset any lost contracts, but we also positioned the company as an authority for high-quality craftsman decks for high-end clients. With this new positioning, even though they were almost always the most expensive bid, after 6 months they were winning 27% more contracts than before our work together, and their online product sales were adding more to their bottom line than their services sales.


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