Should We Stop Running Ads Going Into The Holidays?

rfsdigital Articles

In the last week, in fact, on the same day that week, two of our clients reached out asking us: “Should we hold off on running ads from November to December?” One client was informed by a consultant that “ad costs will go up roughly 2-3X because of increased spending”. Another client thought perhaps he should move his launch from …

Michael Veazey and Rory Stern – Paid Traffic Strategy for eCommerce

rfsdigital Podcast

Podcast: Ad Strategy for eCommerceHost: Michael VeazeyTitle: Rory Stern – Paid Traffic Strategy for eCommerce Listen Now: Marketing Strategies Revealed in this Episode: Mindset for Facebook ads is critical Why are you running paid traffic? Strategy vs implementation What you are trying to accomplish? What is the customer worth at 30, 60, 90 days, a year? Typical goals of Facebook …

Arlin Robinson and Rory Stern – How to Create an Effective Online Ad Strategy

rfsdigital Podcast

Podcast: eCommerce Marketing PodcastHost: Arlin RobinsonTitle: Rory Stern – How to Create an Effective Online Ad Strategy Listen Now: https://ecommercemarketingpodcast.libsyn.com/how-to-create-an-effective-online-ad-strategy-with-rory-stern Marketing Strategies Revealed in this Episode: What should an eCommerce business first do when considering an online ad strategy How does a business determine which channels are right for them Ways to structure ad content and graphics How do you …

SAAS Company Landing Page Builder – 81 New Customers in 30 Days

rfsdigital Case Study

Background: The company is the third, if not fourth, SaaS company built, operated, and owned by one of the current co-founders. The previous softwares have all been standouts in their respective service category for the digital marketing community. The Challenge: Our team was brought in after significant tracking issues were brought to light and into question. Our task was restructure …

Personal Defense Company Body Armor – Over $135k in Sales Within 30 Days

rfsdigital Case Study

Background: This client came to us while already working with another agency who they felt were not testing enough nor did they believe they had a sound fundamental strategy. This client was already spending between $250,000 – $300,000 / month on ads with a consistent 2.5 – 3.00 ROAS. They believed they could be doing much better and wanted a …

Keto Diet & Supplements – Nearly 100 Percent More Conversions in 60 Days

rfsdigital Case Study

Background: The client was introduced to us through their copywriter who had consulted with us on the sales letter. Their ads were getting rejected by Facebook for policy violations. The copywriter was going to clean up the sales letter and get it ready for us to run. The Challenge: When the client engaged with us, they were only spending $1,000 …